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"If you want to understand how a lion hunts don't go to the zoo. Go to the jungle."

blue.zebu was founded in February of 2004.

Anne Page McClard is the primary researcher and owner. She has 20 years experience doing ethnographic research related to technology innovation in education, the computer, and telecommunications industries:

• Senior Researcher, Doxus, LLC, 2002-2004


• Director of Customer Experience, Qubit Technology, 2000-2001.


• Member of Technical Staff, ATT Broadband Labs/MediaOne Labs/U S WEST, 1994-2000.


• Human Interface Group, Apple Computer, 1993-1994.


• Institute for Research in Information Scholarship research fellow, Brown University, 1987-1990.