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blue.zebu helps carry the load of innovation research

"If you want to understand how a lion hunts don't go to the zoo. Go to the jungle."

We specialize in research activities that support the "fuzzy-front-end" of product development, and ongoing research through the product life-cycle. Our goal is to ensure the success of your company. The following list is not exhaustive, but will give you an idea of the many ways in which blue. zebu can help carry the heavy load of innovation research.

ethnographic research in both public and private contexts.

rapid prototyping, including paper prototyping, and soft prototyping on the web, in Flash or Director.

in-situ prototype evaluation and on-the-fly redesign.

data managment system consulting for existing, new, or ongoing research, giving your qualitative data, regardless of how or when collected, a longer shelf life and making it more accessible to those who need it most.

blue.zebu does not provide facility-based services like focus groups, facility-based or telephone in-depth interviews. If you are interested in these services and you are in the technology industry, we recommend you visit the website for Doxus, LLC, a full-service market research firm.